Project Overview
A holiday campaign positioning Topo Chico’s premium sparkling mixers, Club Soda, Tonic Water, and Ginger Beer, as festive, approachable essentials for creative cocktail and mocktail experiences. By showcasing the versatility of these flavors across social channels, the campaign aimed to convert target consumers into Super Consumers, highlighting the premium taste and ingredients that set Topo Chico apart in the mixer market.
Hero Page
Role:
Creative Director
Graphic Designer
Services:
Instagram Posts
Storyboard for Video ad
Hero page
The Challenge:
Topo Chico’s mixer line needed a seasonal push that felt premium but still fun and accessible. The goal was to make the drinks feel elevated yet easy for home entertaining, encouraging consumers to “mix it up” during holiday gatherings.
Topo Chico Campaign 2023 Reference
DELIVERABLE:
I designed social media content and a website header that showcased the mixers as versatile drink foundations. The visual strategy leaned into festive cues like snow and wrapping paper backgrounds, while keeping layouts clean and quality-focused so the product remained the star.
Club Soda Bottle
Ginger Beer Bottle
Tonic Water Bottle
Club Soda Mocktail
Ginger Beer Mocktail
Tonic Water Mocktail
Social Media Home Page
Main Post
Second Slide
The Outcome:
The campaign demonstrates a strategic balance between seasonal cheer and brand integrity, showing how visuals can enhance audience engagement while staying true to a premium product identity.
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