Pride Center

Art Direction

Project Overview

I worked with the Pride Center during a period of transition following a building remodel, helping refine and strengthen its visual identity. I collaborated with staff and leadership to clarify the Center’s branding and ensure its materials reflected values of inclusivity, visibility, and community. Through both digital and print design, I supported event promotion and ongoing communications while building a more consistent and recognizable visual system.

New Logo

About The Project

I worked with the Pride Center during a period of transition following a building remodel, helping refine and strengthen its visual identity. I collaborated with staff to clarify brand direction and ensure communications reflected the Center’s values of inclusivity, visibility, and community.

I developed logo variations, contributed to visual guidelines for future use, and created templates to maintain consistency across platforms. I designed Instagram graphics, digital event flyers, print posters, and signage to support programming and outreach.

I also created the Center’s unofficial mascot, introducing a more approachable and recognizable visual element that helped foster community engagement across promotional materials.

Role:

Creative Director

Graphic Designer

Social Media Designer

Print & Digital Production Designer

Services:

Brand Identity Creation

Visual Style Guide

Instagram graphics

Social media campaigns

Digital event flyers

Print posters