Project Overview
SparkTrendz is an anime clothing brand that partners with artists to create subtle, wearable designs for everyday fashion. For this project, I reworked their logo and branding guidelines to better emphasize their collaboration-driven model and strengthen their visual identity.
Branding Spread
About The Project
SparkTrendz focuses on artist partnerships, yet their existing branding did not clearly communicate that collaborative energy. The goal of the rebrand was to better reflect the relationship between artists, buyers, and the clothing itself — while maintaining a clean, modern aesthetic that allows the apparel to stand out.
The Challenge:
The challenge was balancing expressiveness with simplicity. The brand needed to feel creative and artist-forward, but not overpower the clothing designs themselves. The identity also had to scale across packaging, digital platforms, and merchandise without becoming visually heavy.
mood board
word bubble
logo sketches
final 3
final lockup
icons
The Concept:
I refined the logo system and developed updated branding guidelines centered around the concept of “sparks.” The spark elements symbolize both the artists and the buyers — connected through the clothing they share. The visual direction remains simple and bright, allowing the apparel to shine while reinforcing the brand’s collaborative spirit.
pamphlet
packaging tape
embroidery logo
The OUtcome:
The rebrand creates a clearer visual narrative around artist collaboration and community connection. By simplifying the system and reinforcing the spark concept, the identity feels cohesive, scalable, and aligned with the brand’s mission.
